Sydney Kings

To launch the 2019/20 NBL season we worked with BWM Dentsu and the Sydney Kings to create a series of commercials to promote the Kings and their home games, for distribution across cinema, TV and digital platforms. A stylistic approach was needed for filming the players, as their stadium was undergoing maintenance at the time of the shoot. This meant we only had access to a training court, so we opted to black out the walls, and fill the court with haze, allowing stylised spotlights to light the court and players. This was intercut with footage we shot of a team of loyal fans, and actual game and fan footage. All of this was created simultaneously as L-FRESH the LION worked on an original track "We The Kings", that would not only provide the soundtrack for our spots, but would provide The Kings a new theme song for the season ahead.